This is an advertising project for Oreo that I worked on as an art director in my advertising art direction course.

Our campaign took a negative truth about Oreo and turned it into a positive.
That is: What if the high sugar and calories in Oreos could give people the energy to deal with their hectic lives?

As a small team of creatives, we developed OOH ads, concept images, activation events, and product innovations.

As the most senior designer and experienced art director among our team, I created most of the key visuals in this project. Also, I supported my team members, giving practical advice and short design lessons which helped other members improve their basic sense of art and Photoshop skills.