Client: HSBC
Agency: Gorilla Gorilla!

This video explains HSBC’s four main strategies. Based on HSBC’s new brand guideline for 2021, I created style frames and animation of ‘Focus on Strength’ and ‘Transition to Net Zero’ in this project.

The main design point was how to adapt HSBC’s new brand style into the video. So I tried various layouts, using imagery and video footage with the iconic HSBC hexagon.